VDP - House of Suave

Variable Data Printing (VDP) is a term describing a process of personalized mailings. You have

probably received a VDP mailing at some point yourself.

If you have ever opened a letter or flyer that was personalized just for you, and thought "How did they

do that?" That was the power of Variable Data in action.

VDP is simply taking a name and address (or other data) from a database, plugging it into the rest of

the printed piece where appropiate and printing a single copy. Then moving to the next record in the

database to repeat the process. The end result is a very customized mailing. Every recipient is treated

like he/or she is the most important customer you have. Exactly the way every customer wants and deserves to be treated!

Q: We already have a customer database, can that be used?

There are about a dozen database software packages on the market, and each of them have

had numerous versions released. It would be uneconomical for us to purchase every one. A better

approach is to export your existing database to a Microsoft Excel spreadsheet. Almost every

database has this capability.

By first getting your data into this popular file format, we can then manipulate it on our end to

produce the desired results.

Q: What if we don't have an existing database to use?

No problem. If you keep customer info in another spreadsheet, a word processor, or even a plain

text file, we can use that too. We can even prepare your data in the necessary format if you keep

customers on 3x5 or rolodex cards. And by the way, although dropping in a name is the most

common use of VDP, the process can really be used for anything. Customizing mailings to a

particular industry or group for example.

Q: What does VDP cost?

This service is really quite affordable, and can make your mailings stand out from your competitors.

Let us quote you on your requirements today, and put VDP to work for you.